June 4, 2020 Uncategorized Your email address: Start Quiz! 1. What information is required when creating a prospect manually? Campaign, Company, Email, Score Campaign, Email, Profile, Score Campaign, Email, Full Name, Profile Account, Email, Profile, Score 2. Which three activities can increase or decrease in the baseline scoring system? Choose 3 answers. Landing page error Form submission Webinar attended Unsubscribed from email Assigned to a user 3. What does scoring measure? Information about a prospect Time spent on a website by a prospect and explicit information about the prospect Activities performed by a prospect Time spent on website by a prospect 4. In which two ways can a Prospects score be changed? (Choose 2) Segmentation Rule Completion Actions Profile Manually 5. How would you reset the score of a group of prospects? Create an automation rule with the criteria and add the rule action to adjust the prospects score to 0 Create a segmentation rule with the criteria and add the rule action to adjust the prospects score to 0 Export a list of all the prospects, update the score to 0 and then import back into Pardot Create a dynamic list with the criteria and add the rule action to adjust the propsects score to 0 6. What is true about grading? [Choose two answers] A prospect can be associated to multiple profiles. You cannot change the default profile criteria Matching or unmatching a criteria will result in an increase or decrease of the grade by ⅓, ⅔ or 3/3 of a grade. All prospects start with a grade of D. 7. What is true about scoring? [Choose one answer] Pardot comes with a scoring model that cannot be adjusted or changed. Pardot will automatically assign prospects a score from F- to A+. Salesforce opportunities can influence a prospect’s score. It is not possible to reset a prospect’s score to 0. 8. How can a prospect’s score be changed? (Choose 2) Automation rules Dynamic lists Completion actions Profile 9. Which two activities can be used to trigger an increase or decrease in a prospect's score? Choose 2 answers. Unsubscribing from an email Opening an email Clicking a link in an email Printing an email Forwarding an email Loading...
