June 4, 2020 Uncategorized Your email address: Start Quiz! 1. Which three activities can increase or decrease in the baseline scoring system? Choose 3 answers. Landing page error Form submission Webinar attended Unsubscribed from email Assigned to a user 2. What does scoring measure? Information about a prospect Time spent on a website by a prospect and explicit information about the prospect Activities performed by a prospect Time spent on website by a prospect 3. In which two ways can a Prospects score be changed? (Choose 2) Segmentation Rule Completion Actions Profile Manually 4. How would you reset the score of a group of prospects? Create an automation rule with the criteria and add the rule action to adjust the prospects score to 0 Create a segmentation rule with the criteria and add the rule action to adjust the prospects score to 0 Export a list of all the prospects, update the score to 0 and then import back into Pardot Create a dynamic list with the criteria and add the rule action to adjust the propsects score to 0 5. What is true about grading? [Choose two answers] A prospect can be associated to multiple profiles. You cannot change the default profile criteria Matching or unmatching a criteria will result in an increase or decrease of the grade by ⅓, ⅔ or 3/3 of a grade. All prospects start with a grade of D. 6. What is true about scoring? [Choose one answer] Pardot comes with a scoring model that cannot be adjusted or changed. Pardot will automatically assign prospects a score from F- to A+. Salesforce opportunities can influence a prospect’s score. It is not possible to reset a prospect’s score to 0. 7. Which three activities can be used to trigger an increase or decrease in a prospect's score? Choose 3 answers. Unsubscribing from an email Opening an email Clicking a link in an email Printing an email Forwarding an email Loading...
