Module 1: Introduction
Introduction to the Pardot application and the Pardot Specialist certification.
Module 2: Salesforce Integration
Understand the relationship between the Pardot and salesforce, how to connect your instance and how to sync your data and campaigns.
Module 3: Admin
Learn about user roles, security, permissions setup and maintenance within your org.
Module 4: Visitors & Prospects
Understand how Pardot tracks and creates visitors and prospects, how to create prospects manually, and the data this provides your company.
Module 5: List Management
Learn about the different type of lists in Pardot, their use cases, how to manage and when to utilize them.
Module 6: Personalization and Email Marketing
Understand email marketing through Pardot, how to create email templates, A/B tests, and how to collect your data in Email Reports.
Module 7: Lead Generation
This module focuses on how Pardot generates leads through forms, landing pages, custom redirects, the relationship between them.
Module 8: Lead Management
This module focuses on page actions, completion actions, segmentation and automation rules, dynamic lists, providing in depth understand and use cases.
Module 9: Lead Qualification
Understand lead qualification, scoring, scoring categories, grading and how to automate this in your organization.
Module 10: Lead Nurturing
Understand lead nurturing, and how to create, edit, and create reports from engagement programs.