The Pardot Admin course is three days. It focuses on understanding the Salesforce Marketing ecosystem, how Pardot fits into it, and the associated administrative tasks of using Pardot. It will also focus on Salesforce Integration, Admin tasks such as domain management & usage governance, as well as Lead Qualification & Nurturing.
The Pardot User course is one day and falls on the third day of the Admin course. This course is for your Pardot Administrator to bring in additional Pardot users. It will focus on understanding how data in Pardot is displayed and communicated with the Sales Cloud. Users will learn how to navigate and use the tool, while also gathering insight into the full functionality and best practices associated with daily use.
DAY 1 and 2 teaches Administrator functionality.
Module 1 Salesforce Integration
Module 2 Admin
Module 3 Setting up Campaigns, Tracking Visitors & Prospects
Module 4 List Management
Module 5 Personalization and Email Marketing
Module 6 Social Marketing
Module 7 Lead Generation
Module 8 Lead Management
Module 9 Lead Qualification
Module 10 Lead Nurturing/Engagement Studio
DAY 3 Teaches User functionality
Module 11 Connected Campaigns
Module 12 Using & Segmenting Lists
Module 13 Customizing Templates and Pages
Module 14 Posting on Social Media
Module 15 Using Leads
Module 16 Nurture Campaigns